Content Searching via Facebook
According to the latest trends of 2016 SEO, the entire focus is on the point that social content has gained more value nowadays. As we all know that facebook is amongst the top social content sharing platforms,but most of us dont know is that it is a content searching platform as well. It can be used to search for what kind of content people are searching, sharing and demanding for.
The advantage you can take of this search is that you don’t need to worry about the topic you should write a post on. You can use the content searching method from facebook search bar for writing quality content as per demand which will help increase your visitors and hence making your website popular.
As I mentioned all this is possible through the Facebook search bar, let us understand a little about how this feature works. Facebook search was launched as graph search but the development on this was stopped by December 2014 but the feature is still known by that name because the technology of semantic search is still alive in the Facebook search bar.
Understanding the power of this feature, you can get a complete insight of your audience’s minds that will help you produce valuable and information rich content for them. Now let us understand how you can benefit from this:
Find out the people who like your page:
This information lets you know valuable information about marketing. How? You want to write valuable content for your audience and as the people who like your page is your targeted audience, you can check for their education status, the place they work and much more information about their lifestyles and surroundings and perform the content searching to design your content according to their interests.
Though you can pay facebook to do that for you, but the process explained above is an effective way for hands-on-research.
What you need to do for finding out about people who like your page is ,in the facebook search bar, type the following query:
Query:People who like [Page Name]
The top results will be the people who are already your friends but clicking the see more button will get you the complete list of people who like your page.
Find out who likes your page but isn’t yet a friend:
What if you don’t want your friends to be listed among the fans of the page? To not include your friends ,you can search the following query in the facebook search bar:
Query: People who are not my friends and like [page name].
You can also practice this for a competitor’s page or business and target their audience as well.
Find out what your Fans are interested in:
The third thing is about how to find the interests of your audience faster than the hands on research I talked about in the first point. You can type the following query and get the results about what your audience is interested in and can use it to build content for them and promoting that content will help you increase your visitor level.
Query: Interests liked by people who like (the page name).
From Where to get the Content for Blogs:
Another way for content searching for your blogs is by finding the articles shared by people who like your page. This helps you see what kind of content other people are sharing and what there interests are. This will give you a number of topics for creating quality content for your blogs. You can do this by typing the following in the Facebook search bar:
Query: Articles shared by people who like [the page name]
Analyze different types of data and extract informtion as per your need:
Try experimenting other queries that best suits your audience and your niche. Some of them are:
a. People who like competing Pages
b. People who like my Page and competing Pages
c. People who like my Page and competing Pages and are not my friends
d. Pages liked by people who like my Page
e. Pages liked by people who like competing Pages
f. Interests of people who like my Page
g. Favorite interests of people who like my Page