Search Engine Optimization is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing, Yahoo etc.
Google being the world’s largest search engine can help you get tons of traffic to your site. Everybody wants to get higher page ranks in Google for better search rankings in SERPs (Search Engine Results Page).
The Search Engine Tool by Google that helps you improve your rankings for free is Google Webmaster Tools. Let us learn what it is and what features does it provide.
What is Google Webmaster Tools?
Google’s Webmaster tools is a set of tools offered by Google to give publishers a look at how their website is seen by the search engine.
It provides reports and data that can help you understand how different pages on your website are appearing in search results.
It shows you the search queries where a page from your website appears in the results and how often it is clicked.
This data can help you improve your older articles, write new content, and formulate a content strategy for your website. Google webmaster tools also allow you to submit XML sitemap of your website, exclude URLs, and help Google display the most important content of your website. It also notifies you if there is a problem with your site which is stopping Google from crawling and indexing your pages.
Features of Google Webmaster Tools
If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries.
The preferred domain is the one that a webmaster would like used to index their site’s pages. If a webmaster specifies a preferred domain as http://www.example.com and Google finds a link to that site that is formatted as http://example.com, Google will treat that link as if it were pointing at http://www.example.com.
You can indicate to Google information about each parameter on your site, such as “sort=price” and “sessionid=2“. This helps Google crawl your site more efficiently.
The crawl rate affects the speed (but not the frequency) of Google bot’s requests during the crawl process.
Google will inform you if it has found any malware on your site. The Malware creates a bad user experience and hurts your rankings.
If Googlebot encounters significant errors while crawling your site, such as 404s, it will report these.
Google looks for search engine-unfriendly HTML elements such as issues with meta descriptions and title tags.
To get your website added to Google Webmaster Tools , read : How to add your site to Google Webmaster Tools and get better rankings in their Search Engine?